From Bookkeepers to Strategic Partners: Insights from the 2025 Trust Survey

The 2025 Trust Survey, conducted jointly by Edelman DXI and the Institute of Singapore Chartered Accountants (ISCA), highlights a powerful shift in the role of accountants.

📊 Key Findings

• In Singapore, 85% of senior business leaders trust Chartered Accountants to “do the right thing”, up 7 points since 2019.
• 88% trust ISCA as an institution, signaling growing recognition of professional bodies.
• Globally, Chartered Accountants enjoy 83% trust, ranking just behind doctors and engineers.

📈 Expanding Roles Beyond Finance

Survey results show that Chartered Accountants are evolving from financial gatekeepers to strategic partners:

• 87% of leaders see them as essential in helping businesses adapt to challenges.
• 84% rely on their strategic guidance.
• 86% believe they play a critical role in driving AI and automation adoption.

👉 In other words: the profession is no longer just about compliance—it’s about shaping the future of organizations.

🚀 Where ccMonet Comes In

At ccMonet, we believe AI should amplify trust, not replace it.

Our AI Finance Assistant helps Chartered Accountants and CFOs to:

• Turn complex data into transparent, explainable insights.
• Free up valuable time to focus on strategy, governance, and decision-making.
• Strengthen stakeholder confidence with real-time compliance checks and risk alerts.

In a trust-driven market like Singapore, ccMonet empowers SMEs to access CFO-level insights anytime, while enabling Chartered Accountants to become even more influential advisors.

🔮 Key Takeaway

Trust is not the endgame—it’s the starting point.

The professionals who will thrive in the next 5 years are those who embrace AI to amplify trust and strategic value.

👉 ccMonet’s mission: to be the one-second finance assistant that makes this transformation real.

📑 Source: Edelman DXI & ISCA – 2025 Trust Survey

🔖 Tags

#Trust #Leadership #CharteredAccountants #ISCA #FinanceLeadership #AIinFinance #FutureOfWork #CFO #DigitalTransformation #FintechInnovation #SMB #ccMonet

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