Tracking Promotions Without Losing Your Margin

In Singapore’s F&B scene, promotions are essential — from weekday set meals to 1-for-1 drinks, they drive footfall and keep regulars coming back. But without precise tracking, discounts can quietly erode profit margins. The real challenge isn’t running a good promotion — it’s knowing exactly how much that promotion costs you.

Here’s how smart F&B operators use AI tools like ccMonet to track promotions in real time, control their margins, and keep every offer profitable.

1. Promotions Move Fast — Your Numbers Should Too

A new promotion can launch overnight, but most restaurants only see its financial impact weeks later when the books close. By then, the discount might have eaten into profits more than expected.

ccMonet keeps your financials live. Every bill, supplier invoice, and POS record is captured automatically, allowing you to see daily shifts in cost and revenue. That means if a weekday set menu is lowering your margins, you’ll know this week, not next month.

2. Track Discounts by Category, Not Just by Bill

It’s not enough to know “sales went up” — you need to know which items drove that growth and whether their margins held up.

With ccMonet, you can categorise income and expense data by menu type, outlet, or campaign. That way, when you run a drink promotion or a lunch combo, you can isolate its exact impact:

  • Ingredient cost per dish before and after the promo
  • Supplier price changes during the campaign
  • Profit contribution from promo vs. non-promo items

That’s visibility traditional accounting can’t deliver without heavy manual work.

3. Keep Costs and Discounts in the Same View

When food prices shift — say, chicken costs jump 10% mid-promo — your profit can disappear overnight if you don’t notice in time.

ccMonet automatically syncs supplier invoices and daily sales data, so food cost trends and promotional pricing live in one place. You can see instantly if a promo is still profitable, or if you need to tweak menu prices or portions before it becomes a loss leader.

4. Empower Teams With Clear, Live Data

Restaurant managers shouldn’t need to be accountants to run a good promotion. With ccMonet’s AI Insights, they get a live dashboard showing key numbers like:

  • Daily sales by outlet
  • Average order value
  • Gross margin after discounts
  • Supplier spend by category

It’s financial visibility made for operators, not auditors — helping teams make smarter calls on when to extend, adjust, or end a promotion.

5. Measure ROI on Every Campaign

At the end of each campaign, you don’t just want sales data — you want to know if the promotion actually worked.

Because ccMonet keeps your cost and revenue data continuously updated, you can run instant comparisons between promotional and non-promotional periods. You’ll see exactly how much each offer lifted revenue — and how much it really cost to run.

Promotions That Grow Sales — and Protect Margins

Promotions should drive traffic, not uncertainty. With ccMonet, F&B teams can track every cost, invoice, and sale in real time, ensuring that even the busiest campaigns stay profitable.

Know your margins before the discount hits. Keep your numbers consistent with ccMonet.