Tracking Discounts Without Losing Your Profit Line in F&B

In F&B, discounts are a useful sales tool — they move inventory, attract repeat customers, and boost traffic during slow periods. But when not tracked properly, they quietly erode profit margins. What looks like a “busy day” in sales may actually be a low-margin one once promotions, vouchers, or delivery discounts are factored in.

Here’s how F&B owners in Singapore keep discounts visible, measurable, and under control with ccMonet — turning every markdown into a managed decision, not a hidden loss.

1. Why Discounts Go Missing in the Numbers

Discounts get lost when they’re blended into gross sales.

• POS systems record total sales after discounts, but supplier and labour costs stay unchanged.
• Delivery apps apply their own vouchers or subsidies, making actual earnings hard to track.
• Teams often tag promotions inconsistently, so HQ can’t compare performance accurately.

The result: daily revenue reports look strong, but true profit lines shrink without warning.

2. Split Discounts From Sales at the Source

With ccMonet, each transaction — whether dine-in, takeaway, or delivery — gets broken into structured categories:

• Gross sales (before discounts)
• Discounts and promotions
• Platform or voucher subsidies
• Net revenue received

AI reads POS or platform data and separates these automatically, ensuring discounts never vanish inside “sales totals.”

This clarity makes weekly and monthly profit reports far more accurate.

3. See the Real Cost of Every Discount

Not all discounts are equal — some pay off, others drain margin.
AI Insights in ccMonet reveals how each type performs:

• % of sales discounted by day, week, or outlet
• Effect on gross margin — e.g., a 10% discount might cut net profit by 25%
• Top discount-heavy items or stores

Owners can instantly see whether a campaign boosted traffic and profitability — or just traffic.

4. Capture Delivery App Deductions Automatically

For restaurants using GrabFood, Foodpanda, or ShopeeFood, platform deductions often include hidden or overlapping discounts.
ccMonet’s AI Bank Reconciliation matches payouts against order-level data to reveal:

• Platform vouchers and promo funding
• Merchant-funded discounts
• Commission and delivery fee deductions

Each component is categorised separately, so you see exactly what portion of each sale you actually keep.

5. Build a Weekly Discount Discipline

A simple Friday routine keeps discounts from slipping into the background:

1. Review total discounts as % of weekly sales.
2. Compare against food cost trends. Rising costs plus high discounts = margin pressure.
3. Identify outlets or menu items where discount use exceeds target.
4. Adjust campaign rules before next week — not next month.

With ccMonet, this takes under 15 minutes — the data is already live.

6. Turn Promotions Into Data-Driven Strategy

When discounts are tracked cleanly, they stop being guesswork.
Owners can see which deals attract loyal customers, which items drive repeat orders, and which promotions quietly eat into profit.

You gain the freedom to experiment — safely, confidently, and profitably.

Keep Your Discounts Visible, Your Margins Intact

With ccMonet, every voucher, markdown, and delivery rebate is tracked automatically, giving you a real-time view of how promotions affect profit — not just sales.

See every discount. Protect every dollar.
Visit ccMonet to discover how AI keeps your F&B margins transparent, consistent, and always under control.

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